BuzzBack and Pantone Consumer Color Preferences Study

BuzzBack and Pantone partnered to develop this report on the color preferences of US consumers. Topics include favorite and least favorite colors, home interior and exterior color preferences, casual and business apparel, colors associated with key words and phrases, and impact of color on purchase preferences and categories. The study surveyed over 1000 representative US consumers, and reveals specific color preferences by gender, age and ethnic segments.